Generative AI in qualitative research

In the previous lesson, we explored how generative AI can support efficient literature reviews. Now, let’s look at how generative AI can be applied to qualitative research methods.

Qualitative research focuses on understanding human experiences, perceptions, and behaviors through non-numerical data, such as interviews, focus groups, and observations. Analyzing qualitative data can be a time-consuming and labor-intensive process, but generative AI can help streamline and enhance various aspects of qualitative research.

Here are some ways generative AI can support qualitative research:

For a real life example of qualitative research using GenAI tools, see https://f1000research.com/articles/12-1398/v2

Now here’s a quick quiz to check your understanding!